On his appointment, McGann said the global competitiveness of Europe is still an issue that needs to be addressed by the EU.
"The pulp and paper industry is a leading sector in the bio-economy with a large renewable energy and raw material base. Eighty-two percent of our raw materials are sourced in Europe and we produce 23% of the world's pulp and paper products. But our industry – made in Europe – suffers from a lack of a favourable business climate in Europe," he said.
He added that the EU needs to create a complete single market and address areas such as energy policy.
"There is a need for greater certainty in regulation and creating an environment for industry which is enabling and makes business more efficient and more effective. We must also focus on delivering financial sustainability as much as environmental sustainability for industry in Europe," he said.
McGann was appointed chief executive of Smurfit Kappa in November 2002.