Kumho Tire U.S.A. announced it will double payouts for select tires in its Premium Fuel associate dealer program in the second quarter.
The company says top passenger sellers the ECSTA PA31, ECSTA 4X, ECSTA LE Sport and LX Platinum, and LTR patterns the Road Venture APT, Road Venture MT, Road Venture AT, and the ecoSolus KL21, will now qualify for double the payouts.
The same tire patterns are also featured on Kumho's spring rebate promotion offering consumers up to $100 off through May 31, 2014.
Kumho says dealers are earning money when they buy these tires and selling more when consumers are driven to their doors for these savings.
By doubling the payouts, Kumho Premium Fuel associate dealers are able to earn back up to $20 a tire. In addition to these incentives, Kumho Tire is supplying all Premium Fuel dealers general branding and rebate kits to help promote sales. The company says the theme behind this rebate promotion is the first of many to come surrounding its NBA sponsorship.