Stella Artois is launching a limited edition bottle design to coincide with the festive season across UK.
Originally brewed as a Christmas beer for the people of Leuven town in Belgium, the company's new seasonal design is aimed at capturing the festive heritage behind the beer brand, according to fdin.org.uk.
The bottle features snow white silhouette of the Chalice glass against a deep red backdrop with holly green glass.
Each individual 75cl bottle is embossed with the Stella Artois brand name and the Christmas star, after which the brand has been named.
It is available exclusively from Sainsbury's at a price of GBP 3 each.
Besides the limited edition bottle, the company will also roll out a new Christmas-themed packaging design, which will be sold at all major retailers.